How many ways have you communicated with a fellow human today?
You’ve probably sent a few text messages. Maybe jumped onto that Facebook chat group that blew up overnight and sent off a quick response. You’ve most likely sent an email, answered a phone call, or perhaps even engaged in that most old-fashioned of communication methods: face-to-face conversation.
The way we communicate has exploded as technology continues to make its way into every corner of our rituals, habits and processes. No longer do we wait for the mail to bring important news, or send telegrams to loved ones far away. As quickly as interpersonal communication has morphed into an ever-present, always-available, multiple-options-at-your-fingertips web, so too has the potential for businesses to engage with their customers in new, intuitive and innovative ways.
And yet, surprisingly - far too many businesses communicate with their customers the same way today as they did a...
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