Being where your customers are is common-sense business logic.
With the rise of social media platforms over the past decade, there’s now more ways than ever to truly be amongst your customers’ stomping grounds. Instead of shouting at them from a billboard, ads for your product or service can sit next to family photos and updates in a Facebook or Instagram field. Not only can your brand find a new pool of customers based on demographics, interests, niches and all kinds of particulars, but a carefully curated social media presence can become a building block for a long-term relationship.
Understanding a strong social media presence is important - that’s the easy part. Keeping up with the hungry machines? That’s something else altogether.
As usual, where there’s a will, there’s an automation way. Here’s a few easy ways you can increase your social media activity without directly increasing your time investment.
There’s a little bit of irony in the fact that we’ve never had more information at our fingertips at any other point in history - and at the same time, we’ve never had to work as hard to stay focused as a result of that access. You’d think the smartphones we lug around with us would make us… well… smarter. Unfortunately, with great things comes great responsibility, and it’s all too often we squander our time scrolling through a feed, rather than building our own contribution.
So. Time to take stock. Take a step back and look at how you’re using these tools at your fingertips. How can you use them for better and not for worse?
Personally, I’m a big fan of the power of routine. The incremental elements we build into each of our days that allow us to function at our best, enter deep productivity, create work we’re proud of, and end the day satisfied with our output.
Routine can also help to fend off constant distraction,...