We’re suckers for productivity clickbait. Articles proclaiming productivity hacks, workflow techniques,and five-step-programs whet our curiosity time and time again. With the same 24 hours in the day as the next guy, it’s easy to fall into the trap of believing that there’s a ‘secret’ you may be missing out on when it comes to squeezing the most juice out of each day’s opportunities.
Well, yeah, kind of.
As a business owner, prioritising the most important tasks of each day is fundamental to continued growth. I’m a big believer in the power of uninterrupted work. Instead of letting my inbox dictate my schedule, I map my time and capacity each week in a way that allows for deep and meaningful work to be achieved.
And yet, I do so in a way that means the world’s not waiting for me to resurface.
I use practical automation tools on a daily basis to keep business running without my input. Clients can schedule meetings, employees know...
Jump back a post if you’re yet to read part one of our introduction to sales and marketing automation.
Once you’ve found a great CRM you can trust wholeheartedly with your customer’s data, and you’ve considered what can be integrated to drive data input in and out of that CRM, it’s time to ramp up to the next level of what automation can offer to your business - marketing automation.
Marketing automation is a dream come true - when it’s approached with the same kind of understanding and consideration that any other kind of marketing would be treated with. Automation isn’t a one-size-fits-all for your business solutions. If you don’t have an effective understanding of your customer base, existing and potential, or you’re unsure how to communicate the value of your product or service, automating your systems isn’t going to solve these issues.
However, when you DO know why it is you do what you do, and how it will be of...
This is the first in a two-part series focused on the ABCs of sales and marketing automation. Take a look at the introduction here.
Hopefully, you kept that list handy I mentioned in my last post, noting down manual activities related to your sales and marketing functionality which you’re finding yourself repeating on a regular basis. I want to introduce you to some simple tools which could turn these manually repeating tasks into a thing of the past.
There are thousands of automation solutions, products and services available on the market. Saying yes to every app or system will have an inverse impact on your business to a strategically considered and carefully implement automation solution.
The easiest way to feel empowered rather than overwhelmed is to work from the ground up - focusing on the big-picture sales and marketing automation tools that could make the most effective changes, and moving into the minute detail as a secondary stage.
With this in mind,...
There’s really no business activity automation can’t improve.
As an automation expert, there’s nothing more satisfying for me than the change people experience when automation’s working hand-in-hand with their daily efforts, bringing about results that are greater than the sum of its parts.
Automation’s about working smarter, not harder, and when it comes to combining your sales and marketing efforts with automated approaches, this is where it can truly excel.
Sales = the action of selling something. Automation = the technique of making a process or system operate automatically.
Sales automation = the automatic operation of sales.
It’s an attractive proposition.
There’s another equation that should be coming pretty apparent right about now… sales automation = the potential to increase profits without adding any additional manual work.
True sales and marketing automation applies simple logic to the overall sales process that’s...