Who would have guessed it would take one true-crime podcast and a dedicated fanbase to break podcasts from the world of niche into mainstream culture?
There’s no denying that ever since Serial S1 burst onto the scene in 2014, podcasts have experienced an ever-growing wave of appreciation and consumption. Major brands from every industry are venturing into the podcast network space, looking to engage with customers across new mediums in a way to bolster brand connection and authentic relationship.
Podcasts are a great way to communicate to your audience and grow it in scale. Relatively cheap to produce and without gatekeepers holding audiences at bay, no matter your niche or industry, there’s a space for your voice in the mix.
Now… about the podcast production process.
Bringing a podcast to life is one of those things that seems ‘so easy’ - until you kick into gear. Organising guests, checking the quality of your audio, turning raw audio into a quality...