Apps I Love: Magic

How do you describe an app that can do just about anything for you, as long as it’s legal?

Like magic.

Magic’s the kind of wish-fulfilment-cross-personal-assistant you didn’t know you needed, until you realised how much its service could change your life. In an age where AI is providing most of the automated service solutions on the market, Magic puts top-notch humans to work on any request you ask it for, instantly.

Want Thai food delivered to your office? Text Magic. Need a doctor’s appointment scheduled for next Thursday? Text Magic. Looking for last-minute tickets to that Celine Dion concert you’ve decided to splurge on? Text Magic.

Magic is a 24/7 personal assistant service set up to help its users anywhere in the world. With each request taken care of by a professional personal assistant, you’ll notice a highly personalised level of service when it comes to turning your requests into reality.

Although it’s nice to imagine home...

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Ari Meisel, Less Doing



On this episode, we talked to Ari Meisel – the founder of Less Doing.

Ari is the creator of the Optomize, Automate, Outsource (OAO) methodology – helping people gain back invaluable time in their personal and professional lives.

In this episode we cover:

  • A mutual love of Krav Maga (an Israeli self-defense system)
  • Ari’s first project as a 20-year-old in Upstate New York, creating a loft district and learning trades communally – landing him in $3m of debt by age 23
  • How a diagnosis of Crohn’s disease led to self-tracking and experimentation, leading to the birth of Less Doing
  • How Less Doing teaches people to optimize, automate and outsource everything in their lives in order to be more effective
  • Why Ari isn’t a goal setter
  • Ari’s Ted Talk pitch: make yourself as replaceable as possible
  • How being a control freak is just another form of procrastination
  • Getting to the heart of why somebody’s trying to get to a solution
  • The...
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