Automation Hack: 'Hey Alexa, can you market to my customers for me?'

Are you an early adapter? Have you already got a friendly little voice-activated robot sitting in your home, just waiting for your next question?

Smart speakers are flooding the market, changing the way we carry out simple tasks such as checking the weather, setting calendar events, or making sure we remember to pick up milk on our way home from work.

With major companies such as Amazon and Google working to make sure their smart speakers are intuitive to user’s needs, whilst at the same time providing a seamless user experience, we can be guaranteed that the influx of smart speakers is only going to continue.

So, how can you utilise this new opportunity to engage with your current and future customer base without breaking the bank?

Introducing our Automation Hack: Build An Alexa Skill. This is just one of our new solutions to our most-requested and innovative Automation Hacks, designed specifically for companies looking for growth solutions in just 7 days (or less).

The...

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The ABCs of sales and marketing automation (Part Two).

Jump back a post if you’re yet to read part one of our introduction to sales and marketing automation.

Once you’ve found a great CRM you can trust wholeheartedly with your customer’s data, and you’ve considered what can be integrated to drive data input in and out of that CRM, it’s time to ramp up to the next level of what automation can offer to your business - marketing automation.

Marketing automation is a dream come true - when it’s approached with the same kind of understanding and consideration that any other kind of marketing would be treated with. Automation isn’t a one-size-fits-all for your business solutions. If you don’t have an effective understanding of your customer base, existing and potential, or you’re unsure how to communicate the value of your product or service, automating your systems isn’t going to solve these issues.

However, when you DO know why it is you do what you do, and how it will be of...

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The ABCs of sales and marketing automation (Part One).

automation marketing sales Sep 12, 2018

This is the first in a two-part series focused on the ABCs of sales and marketing automation. Take a look at the introduction here.

Hopefully, you kept that list handy I mentioned in my last post, noting down manual activities related to your sales and marketing functionality which you’re finding yourself repeating on a regular basis. I want to introduce you to some simple tools which could turn these manually repeating tasks into a thing of the past. 

There are thousands of automation solutions, products and services available on the market. Saying yes to every app or system will have an inverse impact on your business to a strategically considered and carefully implement automation solution. 

The easiest way to feel empowered rather than overwhelmed is to work from the ground up - focusing on the big-picture sales and marketing automation tools that could make the most effective changes, and moving into the minute detail as a secondary stage.

With this in mind,...

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The ABCs of sales and marketing automation (a primer).

There’s really no business activity automation can’t improve.

As an automation expert, there’s nothing more satisfying for me than the change people experience when automation’s working hand-in-hand with their daily efforts, bringing about results that are greater than the sum of its parts.

Automation’s about working smarter, not harder, and when it comes to combining your sales and marketing efforts with automated approaches, this is where it can truly excel.

Sales = the action of selling something. Automation = the technique of making a process or system operate automatically.

Sales automation = the automatic operation of sales.

It’s an attractive proposition.

There’s another equation that should be coming pretty apparent right about now… sales automation = the potential to increase profits without adding any additional manual work.

True sales and marketing automation applies simple logic to the overall sales process that’s...

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Marketing Automation for Small Business

Owning and maintaining an effective small business comes with many challenges. Small business owners are faced with the non-stop juggle of workload, staffing, cashflow, market conditions and competitor pressures. Although being a small business owner can be highly rewarding, finding creative solutions to the balancing act of these areas, and more, is paramount to success.

Automation offers small businesses many benefits, including the ability to alleviate manual workloads and ensure teams can remain focused on the core outputs required to achieve success. As any business owner knows, consistently delivering powerful marketing messages to your target markets is a critical element of engaging existing clients and introducing yourself to new prospects.

Marketing automation creates the power to streamline customer communications, achieved through replacing repetitive manual tasks with automated workflows. For example, instead of manually sending a potential lead follow-up messages a...

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