Old-School VOIP Alternatives- How Your Team Can Benefit From New Voice Call App Technology

Many advances in the online world can be defined by a desire to replace analog systems with instantaneous and improved solutions. Physical mail = email. Filing cabinets overflowing with documents = cloud-based storage optimised for sharing across multiple users. Old-school telephone calls = VOIP (Voice Over Internet Protocol) solutions.  VOIP alternatives were absent for a long time.

When VOIP was first introduced, it was a revolution. Removing the need for copper-and-wires telephone systems, VOIP allowed for phone calls to be placed and received to and from any number via handsets and numbers connected to the internet. This offered businesses and individuals a cost savings opportunity, as VOIP service providers offered lower rates than standard traditional call rates. This was particularly attractive to companies who relied on consistent and affordable phone calls as an integral part of their business model.

However, as time has progressed, telephone services have continued to...

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Marketing Automation for Small Business

Owning and maintaining an effective small business comes with many challenges. Small business owners are faced with the non-stop juggle of workload, staffing, cashflow, market conditions and competitor pressures. Although being a small business owner can be highly rewarding, finding creative solutions to the balancing act of these areas, and more, is paramount to success.

Automation offers small businesses many benefits, including the ability to alleviate manual workloads and ensure teams can remain focused on the core outputs required to achieve success. As any business owner knows, consistently delivering powerful marketing messages to your target markets is a critical element of engaging existing clients and introducing yourself to new prospects.

Marketing automation creates the power to streamline customer communications, achieved through replacing repetitive manual tasks with automated workflows. For example, instead of manually sending a potential lead follow-up messages a...

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Automating Your Business Social Media Communication Channels

The way we connect and interact with our customers and clients, both potential and existing, continues to undergo radical changes as social media platforms shape consumer habits on many levels. Brand trust and integrity has extended beyond the ‘four wall’ experience, and now our ability to build ongoing relationships with our customers requires a deeper understanding of their interaction with the online world than ever before. 

Social media platforms such as Facebook, Instagram, Twitter and LinkedIn now offer businesses the ability to curate their customer’s impressions and experience with their brand and product in an online capacity. Many businesses desire for this level of customer engagement to become a subconscious behaviour, by inserting themselves into social feeds alongside images and words shared by friends and family. When harnessed correctly, social media platforms bring huge opportunities to ground and further customer relationships – but...

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Alternatives to Fax

efax fax general ocr twilio Mar 23, 2018

In our current age of online communication, it’s hard to believe that people around the world used to wait patiently by the fax machine as they received important documents, watching faxes print line by noisy line. There were no better alternatives to fax then. Now most of us are used to the immediacy of files shared by email or delivered via the cloud – the thought of a physical experience transmitting data to a clunky machine on the other end is a distant memory. However, for a number of small and medium business enterprises, the simple fax machine remains a party of daily business function. Although we’d like to believe the fax machine is dead with its golden days long behind it, the functionality it provides is still viewed by many as integral.

Here’s the good news: there are faster and smoother alternatives to fax that will positively contribute to your daily workflows. A variety of simple solutions gives you the opportunity to turn that old fax machine...

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How Automation Helped Me Live in Italy for Three Months

automation general Jan 15, 2018

It is around 11pm, and I am inching towards a project deadline for a client.

The home internet connection won’t work, and I am over trying to fix it. I revert to my mobile internet connection, which is patchy where we are in the Euganean Hills (seems to be influenced by weather, the tides, and lunar patterns), and fails to work properly. I try my wife’s mobile connection, which thankfully works. I get the project finished, and submitted over an internet connection that is sometimes slower than what I had at home in 1998.

And this little story is perfectly representative of life in rural Italy. Sometimes the electricity works, and other times does not. The sounds of goats interrupt my calls. Almost everything is chaotic, and over-engineered—even getting a prepaid mobile number here was a drama.

It was over a year ago that my wife and I decided to relocate to Italy for three months with our very energetic three year old in tow. I had just handed over my recruitment...

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