If you’ve been following along this automation journey for more than about a minute, you’ll already be familiar with the acronym CRM: Customer Resource Management.
Being familiar with the terminology is one thing. CRMs sound great in theory - an easy way to manage customers. Simple, right?
In reality, the process of finding a CRM that works for you can be a long and winding road.
There’s considerations such as setup and monthly costs, integration abilities, app capacities and more - finding the CRM that’s best for your needs is not as straightforward as just signing up for the first one you land on. All too often, teams can bounce from CRM to CRM, leading to piling costs, sunken time and missed opportunities. Choosing the right CRM for you is an integral part of setting yourself - and your team - up for ongoing success and a harmonious customer management experience.
One of the elements I find most appealing about AgileCRM is its simplicity....
How many ways have you communicated with a fellow human today?
You’ve probably sent a few text messages. Maybe jumped onto that Facebook chat group that blew up overnight and sent off a quick response. You’ve most likely sent an email, answered a phone call, or perhaps even engaged in that most old-fashioned of communication methods: face-to-face conversation.
The way we communicate has exploded as technology continues to make its way into every corner of our rituals, habits and processes. No longer do we wait for the mail to bring important news, or send telegrams to loved ones far away. As quickly as interpersonal communication has morphed into an ever-present, always-available, multiple-options-at-your-fingertips web, so too has the potential for businesses to engage with their customers in new, intuitive and innovative ways.
And yet, surprisingly - far too many businesses communicate with their customers the same way today as they did a...