How many ways have you communicated with a fellow human today?
You’ve probably sent a few text messages. Maybe jumped onto that Facebook chat group that blew up overnight and sent off a quick response. You’ve most likely sent an email, answered a phone call, or perhaps even engaged in that most old-fashioned of communication methods: face-to-face conversation.
The way we communicate has exploded as technology continues to make its way into every corner of our rituals, habits and processes. No longer do we wait for the mail to bring important news, or send telegrams to loved ones far away. As quickly as interpersonal communication has morphed into an ever-present, always-available, multiple-options-at-your-fingertips web, so too has the potential for businesses to engage with their customers in new, intuitive and innovative ways.
And yet, surprisingly - far too many businesses communicate with their customers the same way today as they did a...
Many advances in the online world can be defined by a desire to replace analog systems with instantaneous and improved solutions. Physical mail = email. Filing cabinets overflowing with documents = cloud-based storage optimised for sharing across multiple users. Old-school telephone calls = VOIP (Voice Over Internet Protocol) solutions. VOIP alternatives were absent for a long time.
When VOIP was first introduced, it was a revolution. Removing the need for copper-and-wires telephone systems, VOIP allowed for phone calls to be placed and received to and from any number via handsets and numbers connected to the internet. This offered businesses and individuals a cost savings opportunity, as VOIP service providers offered lower rates than standard traditional call rates. This was particularly attractive to companies who relied on consistent and affordable phone calls as an integral part of their business model.
However, as time has progressed, telephone services have continued to...
The way we connect and interact with our customers and clients, both potential and existing, continues to undergo radical changes as social media platforms shape consumer habits on many levels. Brand trust and integrity has extended beyond the ‘four wall’ experience, and now our ability to build ongoing relationships with our customers requires a deeper understanding of their interaction with the online world than ever before.
Social media platforms such as Facebook, Instagram, Twitter and LinkedIn now offer businesses the ability to curate their customer’s impressions and experience with their brand and product in an online capacity. Many businesses desire for this level of customer engagement to become a subconscious behaviour, by inserting themselves into social feeds alongside images and words shared by friends and family. When harnessed correctly, social media platforms bring huge opportunities to ground and further customer relationships – but...
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