Close your eyes, and imagine you're in a crowd of thousands of people. Five of those people have $1000 for you. The rest have nothing.
Your job is to find those five people among the thousands.
Where do you even start?
It's not so different when you're finding your ideal leads.
You put out a lead magnet, and get a bunch of signups. Cool. What's next?
The conventional wisdom is that you do a drip campaign and get that lead signed up.
Sure, drip campaigns work - but what if you could identify ideal leads the moment they sign up to your newsletter, or download your ebook?
Enter Machine Learning.
In truth, machines don't really learn. They just know what you tell them. But, there is some really smart tech available that builds knowledge in the background. It's easier than ever to apply that to real-world, revenue generating scenarios.
My friend Ari Meisel came up with a way of using machine learning to look at your current 'best' customers, and find what...