‘Sure, two blog posts a week, a podcast episode and a LinkedIn update won’t take too long.’
Even the optimists among us can come up against an unwelcome wake-up call when tasked with keeping a hungry social media machine fed. There’s no doubt about it - organic content is a powerful way to build ongoing brand recognition, increase familiarity with your customers and clients, and position yourself as a leading and authoritative voice within your industry. But while we may have the best of intentions when it comes to contributing to online conversations and engaging authentically, keeping up with a demanding and consistent content schedule is no small task.
When exploring how automation can make the most impact on any business, large or small, the logic we’re always looking for is this: how can we work smarter, not harder? It’s right there in the name of Ari Meisel’s Less Doing, who’s all about guiding entrepreneurs to...
Even though social media profiles are meant to make communication with the outside world easier, juggling various platforms and making sure content is published across every base can be more of a headache than it is a help.
Not only are social media profiles hungry machines that require constant feeding, but there’s also the need to identify which platform is best positioned to connect you with your target audience.
Medium burst onto the scene in 2012 and has continued to gain steam as time continues. A publishing platform that focuses on quality over quantity, Medium’s a space where you’ll find thinkers, researchers, storytellers and professionals across just about every industry sharing articles from all corners of the globe.
Categories include tech, culture, politics, business and life. If you’re not already on Medium as a writer or reader, you may be missing out on a powerful way to engage with a customer audience base. It’s...