Automation Hack - Machine Learning to Identify Your Ideal Customers

Close your eyes, and imagine you're in a crowd of thousands of people. Five of those people have $1000 for you. The rest have nothing.

Your job is to find those five people among the thousands. 

Where do you even start?

It's not so different when you're finding your ideal leads. 

You put out a lead magnet, and get a bunch of signups. Cool. What's next?

The conventional wisdom is that you do a drip campaign and get that lead signed up.

Sure, drip campaigns work - but what if you could identify ideal leads the moment they sign up to your newsletter, or download your ebook?

Enter Machine Learning.

In truth, machines don't really learn. They just know what you tell them. But, there is some really smart tech available that builds knowledge in the background. It's easier than ever to apply that to real-world, revenue generating scenarios. 

My friend Ari Meisel came up with a way of using machine learning to look at your current 'best' customers, and find what...

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Put your content to work with the Automation Hack: The Content Recirculation Machine.

‘Sure, two blog posts a week, a podcast episode and a LinkedIn update won’t take too long.’

 

Even the optimists among us can come up against an unwelcome wake-up call when tasked with keeping a hungry social media machine fed. There’s no doubt about it - organic content is a powerful way to build ongoing brand recognition, increase familiarity with your customers and clients, and position yourself as a leading and authoritative voice within your industry. But while we may have the best of intentions when it comes to contributing to online conversations and engaging authentically, keeping up with a demanding and consistent content schedule is no small task.

 

When exploring how automation can make the most impact on any business, large or small, the logic we’re always looking for is this: how can we work smarter, not harder? It’s right there in the name of Ari Meisel’s Less Doing, who’s all about guiding entrepreneurs to...

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Automation Hack: Custom Airtable Base Build

For those of you who’ve been swept up in the awards buzz this week, I’d like to bring another contender to your attention: enter Airtable, arguably one of the best apps of 2019. And 2018. Who’s counting?

Airtable’s the kind of flexible platform that can scale up and down to suit a huge variety of customisation needs. Part spreadsheet, part database, Airtable keeps your data accessible and secure in the cloud, with the additional benefits of fully customised views designed for ease of use. This isn’t the first time I’ve raved about Airtable - check out more of its offerings and capabilities here.

One of the reasons Airtable works so well across teams is its user-friendly interface options. With multiple customisable views, Airtable can be set up to sort by data fields in a way that’s intuitive even to the most spreadsheet-adverse among us. It’s also a powerful way to centralise interconnecting data sets - with the ability to link...

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Social Media Automation Tools

Being where your customers are is common-sense business logic.

 

With the rise of social media platforms over the past decade, there’s now more ways than ever to truly be amongst your customers’ stomping grounds. Instead of shouting at them from a billboard, ads for your product or service can sit next to family photos and updates in a Facebook or Instagram field. Not only can your brand find a new pool of customers based on demographics, interests, niches and all kinds of particulars, but a carefully curated social media presence can become a building block for a long-term relationship.

 

Understanding a strong social media presence is important - that’s the easy part. Keeping up with the hungry machines? That’s something else altogether.

 

As usual, where there’s a will, there’s an automation way. Here’s a few easy ways you can increase your social media activity without directly increasing your time investment.

 

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Apps I Love: AgileCRM

If you’ve been following along this automation journey for more than about a minute, you’ll already be familiar with the acronym CRM: Customer Resource Management.

Being familiar with the terminology is one thing. CRMs sound great in theory - an easy way to manage customers. Simple, right?

In reality, the process of finding a CRM that works for you can be a long and winding road. 

There’s considerations such as setup and monthly costs, integration abilities, app capacities and more - finding the CRM that’s best for your needs is not as straightforward as just signing up for the first one you land on. All too often, teams can bounce from CRM to CRM, leading to piling costs, sunken time and missed opportunities. Choosing the right CRM for you is an integral part of setting yourself - and your team - up for ongoing success and a harmonious customer management experience. 

One of the elements I find most appealing about AgileCRM is its simplicity....

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More automation resolutions for 2019.

With the new year ramping up and many of us returning to work, I encouraged you last week to consider how simple automation integrations could greatly impact upon your 2019 results.

Since there’s so much automation is capable of, I’m back with more tips on how to make this year your most productive yet. Whether you’re a sole trader and your team consists of you alone, or you’re managing a team of hundreds, automation can tighten and streamline business function on any scale.

 

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Welcome to 2019: Time for those automation resolutions.

Happy New Year!

The Christmas leftovers have been eaten, the wrapping paper gathered, the midnight countdown to 2019 has rolled over - so, what now?

I’m sure many of us have already set some resolutions and are looking forward to this year with a fresh enthusiasm and drive in our step.

Before you dive back into the office and turn off your auto-response, let’s take a look at HOW this year can, truly, build on the wins and lessons of 2018, and how changes to your automation integrations could ramp up your productivity to a whole new level.

Here’s some automation resolutions for you to consider and adopt as your own…

 

 

 

  • Improve your internal communications. Maybe you need to cut down on the amount of back-and-forth emailing through the use of a...
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Merry Christmas from Agility Automation

There’s a little bit of magic that takes place each Christmas - and I don’t mean the Santa-turning-up-without-a-chimney type. It’s the magic that occurs when everyday routines slow, when champagne bottles are popped, and when family and friends gather and reflect on the year that was.

It’s the time we’re able to take out from the demands of daily lives in order to evaluate how we’ve spent our time, what we’ve achieved, and how we can recalibrate in order to step into the next year with focus, intent, and anticipation.

This year I’ve had the privilege of working with businesses of all shapes and sizes. Partnering with teams across many different industries has allowed me to get a glimpse of other people’s journeys and take part in celebrating their successes. When we’re able to work together to find solutions that allow companies to achieve what it is they truly set out to, there’s a great sense of satisfaction for...

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Prepping for 2019: Identify where automation can make a world of difference.

With Christmas upon us, thoughts about the New Year aren’t far behind. For many of us, we start to consider what it is we’d like to achieve. What do we want to build? What do we want to leave behind? What changes, ideas, and innovations can we implement to give ourselves space for expansive and exciting growth? 

For small business owners, the notion of growth can be both exhilarating - and terrifying. Balancing overhead alongside opportunity is not for the faint of heart. There may be natural areas you can identify that are ripe for attention, but the thought of bringing on another employee to give you the muscle you need is prohibitive.

Before the resolutions kick in in earnest, I’d encourage you to take a step back and look at the year that’s been. What’s worked well for you and your team? Where are your pain points? Are there areas where simple, innovative changes could make a world of difference to your output and success rates?

Take the time...

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Set your schedule to autopilot

‘Looking forward to meeting. How’s 3pm Tuesday?’

‘No can do unfortunately… how about 1.30pm Wednesday? Or 4pm Wednesday?’

‘I’m at an all day event. Monday week?’

Spotted in the wild: two time-pressed individuals trying to book in one half-hour meeting. By the time the meeting’s locked, it’s taken almost as much time in back-and-forth, pop-up email distractions, and flipping through calendars to make it happen.

There’s a far better solution.

The rise of online scheduling has given birth to a wave of apps that do what they say they will: simplify scheduling for both parties and remove mental clutter from your daily task list. There’s more than one good option to choose from:

  • Calendly. Calendly’s 100% free, all day, every day. That’s a nice place to start. Beyond that, Calendly works by asking you to set your availability, opening up time slots that can then be booked by clients, coworkers, and...
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