5 Things to Consider for Your First Website

education web development Sep 21, 2016

Before I started building websites, my first site (for a recruitment business) was a complete mess. If you remember the time Homer got a job designing his own car, and it turned out something like this:


If my first website was a car, this is what it would have looked like. The web designers listened to everything I asked for, and tried to include it all at once. It didn’t work so well. Is was visually unappealing, had poor function, and the user experience was terrible.

Fast forward to now, and there are so many fantastic online resources to help you get your first site up and running. The thing is, without some help you risk making the same mistakes Homer (and I) did. Here are some points to consider:


1. What is the purpose of your site?

Ok, this sounds pretty straightforward, but it’s not. Imagine you’re a martial arts school owner. You have lots of cool photos and videos to show of your classes, and you probably want a social media feed running on...

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Can That Be Automated?

automation education Sep 21, 2016

One of the first things I do when I meet with a new client is to do a kind of ‘automations audit’. That is, I look at every single process in their business to work out what processes are happening that could be automated. Some are obvious, some are not. If this is something you’d like to do yourself, it’s relatively simple. The best way to approach it is to take the customer-centric approach by looking at their journey through your business. Throughout that process, I’m asking “Can that be automated?”.

Take for example a personal trainer (PT) who would like to systematise their new lead process, in a way that is unique to them. Before automation, their process looks like this:

  • Prospective client completes website enquiry form
  • PT tries to call client to book in a time to talk/meet
  • PT talks to client, takes notes on a piece of paper or a post-it
  • Sends client a new signup document and indemnity waiver to complete and email back
  • Takes payment...
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