Being where your customers are is common-sense business logic.
With the rise of social media platforms over the past decade, there’s now more ways than ever to truly be amongst your customers’ stomping grounds. Instead of shouting at them from a billboard, ads for your product or service can sit next to family photos and updates in a Facebook or Instagram field. Not only can your brand find a new pool of customers based on demographics, interests, niches and all kinds of particulars, but a carefully curated social media presence can become a building block for a long-term relationship.
Understanding a strong social media presence is important - that’s the easy part. Keeping up with the hungry machines? That’s something else altogether.
As usual, where there’s a will, there’s an automation way. Here’s a few easy ways you can increase your social media activity without directly increasing your time investment.
Even though social media profiles are meant to make communication with the outside world easier, juggling various platforms and making sure content is published across every base can be more of a headache than it is a help.
Not only are social media profiles hungry machines that require constant feeding, but there’s also the need to identify which platform is best positioned to connect you with your target audience.
Medium burst onto the scene in 2012 and has continued to gain steam as time continues. A publishing platform that focuses on quality over quantity, Medium’s a space where you’ll find thinkers, researchers, storytellers and professionals across just about every industry sharing articles from all corners of the globe.
Categories include tech, culture, politics, business and life. If you’re not already on Medium as a writer or reader, you may be missing out on a powerful way to engage with a customer audience base. It’s...
If you’ve been following along this automation journey for more than about a minute, you’ll already be familiar with the acronym CRM: Customer Resource Management.
Being familiar with the terminology is one thing. CRMs sound great in theory - an easy way to manage customers. Simple, right?
In reality, the process of finding a CRM that works for you can be a long and winding road.
There’s considerations such as setup and monthly costs, integration abilities, app capacities and more - finding the CRM that’s best for your needs is not as straightforward as just signing up for the first one you land on. All too often, teams can bounce from CRM to CRM, leading to piling costs, sunken time and missed opportunities. Choosing the right CRM for you is an integral part of setting yourself - and your team - up for ongoing success and a harmonious customer management experience.
One of the elements I find most appealing about AgileCRM is its simplicity....
For those of us with an entrepreneurial mindset, we get a kick out of the thrill of the chase - of looking for new opportunities for lead generation, of identifying potential new market segments, of inventing new products that can pull in an entire new customer base in one fell swoop. We love the rush of exploring how we can add value to our customer base, all the while increasing our prospects of turning leads into return customers.
When the fruits of our labour result in new business, it’s a great feeling.
The admin that can come with a new customer? Not so fun.
Successfully onboarding a new client or customer can be the key to clear communication and, just as importantly, getting paid for your work on time. It’s also important when you’ve got a team working across different stages of your sales funnel. Ensuring that customers make the jump from interested through to integrated is crucial to keep your business wheels turning without a hitch.
Whether your team works alongside each other in the same office each day, or they’re flung across every corner of the globe and across every time zone, the need to manage workflows in a way that makes sense and maximises productivity is crucial for every business.
Heck, even if you’re a solo entrepreneur, managing your own workload and understanding where to place your priorities can make all the difference between a successful result and a stalled attempt.
There’s a huge range of apps and solutions on the market that try and present a one-size-fits all option, but many of these aren’t scaled to individual user’s needs, or can come with exhorbitant ongoing monthly costs.
Managing your team doesn’t need to be difficult, expensive, or time-consuming - it just needs to be executed thoughtfully and automated so that progress takes care of itself.
Last week we introduced you to our new Automation Hacks, which are our...
Are you an early adapter? Have you already got a friendly little voice-activated robot sitting in your home, just waiting for your next question?
Smart speakers are flooding the market, changing the way we carry out simple tasks such as checking the weather, setting calendar events, or making sure we remember to pick up milk on our way home from work.
With major companies such as Amazon and Google working to make sure their smart speakers are intuitive to user’s needs, whilst at the same time providing a seamless user experience, we can be guaranteed that the influx of smart speakers is only going to continue.
So, how can you utilise this new opportunity to engage with your current and future customer base without breaking the bank?
Introducing our Automation Hack: Build An Alexa Skill. This is just one of our new solutions to our most-requested and innovative Automation Hacks, designed specifically for companies looking for growth solutions in just 7 days (or less).
How do you describe an app that can do just about anything for you, as long as it’s legal?
Magic’s the kind of wish-fulfilment-cross-personal-assistant you didn’t know you needed, until you realised how much its service could change your life. In an age where AI is providing most of the automated service solutions on the market, Magic puts top-notch humans to work on any request you ask it for, instantly.
Want Thai food delivered to your office? Text Magic. Need a doctor’s appointment scheduled for next Thursday? Text Magic. Looking for last-minute tickets to that Celine Dion concert you’ve decided to splurge on? Text Magic.
Magic is a 24/7 personal assistant service set up to help its users anywhere in the world. With each request taken care of by a professional personal assistant, you’ll notice a highly personalised level of service when it comes to turning your requests into reality.
Although it’s nice to imagine home...
With the new year ramping up and many of us returning to work, I encouraged you last week to consider how simple automation integrations could greatly impact upon your 2019 results.
Since there’s so much automation is capable of, I’m back with more tips on how to make this year your most productive yet. Whether you’re a sole trader and your team consists of you alone, or you’re managing a team of hundreds, automation can tighten and streamline business function on any scale.
Happy New Year!
The Christmas leftovers have been eaten, the wrapping paper gathered, the midnight countdown to 2019 has rolled over - so, what now?
I’m sure many of us have already set some resolutions and are looking forward to this year with a fresh enthusiasm and drive in our step.
Before you dive back into the office and turn off your auto-response, let’s take a look at HOW this year can, truly, build on the wins and lessons of 2018, and how changes to your automation integrations could ramp up your productivity to a whole new level.
Here’s some automation resolutions for you to consider and adopt as your own…
There’s a little bit of magic that takes place each Christmas - and I don’t mean the Santa-turning-up-without-a-chimney type. It’s the magic that occurs when everyday routines slow, when champagne bottles are popped, and when family and friends gather and reflect on the year that was.
It’s the time we’re able to take out from the demands of daily lives in order to evaluate how we’ve spent our time, what we’ve achieved, and how we can recalibrate in order to step into the next year with focus, intent, and anticipation.
This year I’ve had the privilege of working with businesses of all shapes and sizes. Partnering with teams across many different industries has allowed me to get a glimpse of other people’s journeys and take part in celebrating their successes. When we’re able to work together to find solutions that allow companies to achieve what it is they truly set out to, there’s a great sense of satisfaction for...
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