Automation Hack: Build an Intercom Chatbot

The great benefit chatbots bring to customer messaging? They’re never going to get snarky, no matter if they’ve had their morning coffee or not.


I kid, but it’s true: one of the great key benefits chatbots bring with them is consistency. 


Any part of your outbound customer communication that’s drawing from the same pool of information, whether it’s a quoting system or an FAQ, can be built into a chatbot’s automated answers. The time that used to be spent by you or a team member in dealing with these incoming enquiries can instead be reallocated into something that truly needs manual, human input, giving you back the gift of time while your chatbot communicates on your behalf.


This Automation Hack draws on the power of Intercom and automated chatbot messaging to provide a one-stop-shop for giving incoming leads the perfect service and assistance, every time. 


Innovative chatbots in the wild look like:


  • Domino’s pizza-building chatbot, allowing customers to order entirely customised pizzas within their Facebook Messenger chatbot
  • Flight tracking and travel updates - if you’ve travelled with a domestic airline lately, there’s a good chance their chatbot can let you know when your flight’s ready to board, any changes to its schedule, and which gate you’re departing from
  • Casper’s Insomnobot 3000, a conversational agent which provides a listening and chatty ear to insomniacs in the dead of night


This automation extends beyond FAQ or product/service communication into potential benefits across your marketing channels and methods. Your chatbot can talk to incoming leads about creating appointments in Calendly, taking them right into the booking system itself, or can enrol new leads in a drip marketing campaign that triggers a welcome sequence or lead magnet delivery. 


Keen to see a chatbot in all of its seamless action? There’s a live example over on our website, where our chatbot’s the first thing that greets you upon first landing. 


This Automation Hack comes with up to 20 automated answers configured into an Intercom chatbot, with space to expand into more responses as is necessary for your chatbot needs. 


Over in our Automation Hackers group this week we’ve been talking about how to prep for the upcoming Christmas season, when so many of us step into holiday mode. The peace of mind that comes from knowing your business’s core functions can keep running smoothly while you’re (hopefully) sipping cocktails and sneaking the best bits of the Christmas ham is second to none. Enlisting the services of a friendly, helpful chatbot means you can keep offering immediate value to incoming leads, even while you’re offline. 


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